Chris de Bruin
Group Chief Executive Officer
Chris de Bruin has more than 25 years of global executive experience in Financial Services, including Business Banking, Retail Banking, Fintech, and Digital Banking. Before joining the Acenda Group, Chris served as Chief Executive of Consumer & Business Banking at Westpac. Prior to that, Chris was the CEO of Deem Finance, a major non-bank financial institution in the Middle East. He joined Deem from Zafin, a FinTech company providing customer-centric product and pricing solutions, where he was President. Chris spent 13 years at Standard Chartered Bank, which acquired 20twenty Financial Services, the internet banking platform he co-founded, where he held senior roles across Asia and the Middle East. Earlier in his career, Chris worked as an Associate Principal at McKinsey & Company in London.