Our purpose, history and awards

Acenda is proud to have protected Australians since 1886. This sits at the heart of everything we do. It's also why we’ve partnered with one of the world’s leading life insurers Nippon Life Insurance...

Our people

The people of Acenda are committed to uphold the core values of the company and put the protection of our customers at the heart of everything we do...

Reconciliation at Acenda

Acenda offers support for customers and financial advisers impacted by NSW Mid-North Coast floods

Acenda offers support for customers and financial advisers impacted by NSW Mid-North Coast floods...

Boomer bank is under siege

First published in the Australian on 12 May 2025 By Anthony Keane The Bank of Mum and Dad is at increasing risk of collapse amid soaring living costs and a culture of entitlement in some families...

Advice reforms an urgent priority

This article was also published on Independent Financial Adviser on 2 June, 2025. With the election over and the Labor Government re-elected, the implementation of its financial advice reforms must be...

Millennial mental health claims help push life insurers to $2.2b crisis

Millennial mental health claims help push life insurers to $2.2b crisis...

Appointment of future Independent Non-Executive Directors

Appointment of future Independent Non-Executive Directors...

Acenda welcomes new Trustee for customers in Smart Future Trust

Acenda welcomes new Trustee for customers in Smart Future Trust...

Industry first to deliver Australians faster life insurance

Industry first to deliver Australians faster life insurance...

Vivo Companion to support Australians on the recovery journey

Vivo Companion to support Australians on the recovery journey...

Mr. Chris de Bruin appointed as the future Group Chief Executive Officer of Acenda Group

Mr Chris de Bruin appointed as the future Group Chief Executive Officer of Acenda Group...

Putting customers first

At Acenda, we aim to be customer obsessed. It’s more than a mindset, it’s a movement. Because behind every policy is a person. A family. A future. Whether it’s helping a young family...

Working in your 20s – what you need to know

Planning for tomorrow: the financial actions you need to take in your 20s...

Tailoring your protection through each life stage

We look at the different life insurance needs at key stages of your life, to help you make sure you have the right amount, at the right time...

Protecting your insurance against inflation

Inflation Proofing, also known as indexation, is a feature included in a number of Acenda Policies where we’ll automatically increase your sum insured each year on your Review Date to take inflation...

Nicole's story

When Nicole’s* world fell apart, her doctor told her, “Enough. You need to rest. You can’t do this.” Family violence can take a dreadful toll. Nicole wasn’t coping, and...

Dealing with divorce

Getting divorced is the second most traumatic life event you’ll ever go through – and it’s also extremely complex...

How to keep premiums affordable

Navigating through rising living costs...

Switching jobs? 9 tricks you don't want to miss

Here are 9 tips to consider when switching jobs...