Life happens. We're here.

When things take a turn, we’ll help you stay on track...

Additional Support

At Acenda, we want every one of our customers to feel like they can easily access information about their life insurance cover. We recognise that some of our customers have unique needs, challenges...

Adviser Support

Manage your business in the Adviser Portal

As an adviser, efficiently managing your clients’ cover is key to business success. The Acenda Adviser Portal makes writing life insurance easier, simpler, and faster...

Our business experts and teams

Our connections and community

Our purpose, history and awards

Acenda is proud to have protected Australians since 1886. This sits at the heart of everything we do. It's also why we’ve partnered with one of the world’s leading life insurers Nippon Life Insurance...

How life insurance can help you

Protect your family and lifestyle with life insurance from Acenda. Find out how the right cover can help protect what is important to you...

Target Market Determinations

The Design and Distribution Obligations are intended to help consumers obtain appropriate financial products by ensuring issuers and distributors have a consumer-centric and consistent approach to...

Our fund partners

Reconciliation at Acenda

Workplace Gender Equality Reporting 2023-2024

Tailoring your protection through each life stage

We look at the different life insurance needs at key stages of your life, to help you make sure you have the right amount, at the right time...

When to consider life insurance

Whatever life stage you're at, having the right life insurance can help protect what’s most important to you. Acenda has a range of life insurance products to meet your changing needs...

Insurance options

Acenda offers life, income, critical illness, TPD, cover for individuals and businesses with 135+ years’ experience and dedicated service in Australia...

Income Protection Insurance

Your ability to earn an income is one of your greatest assets, so it makes sense to protect it. Our income protection insurance provides a wide range of benefits and additional options to suit your...

Life Cover Insurance

As a leading Australian life insurer, our life insurance is designed to provide comprehensive cover and benefits yet also has the flexibility to be tailored to suit your needs. Discuss your life...

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Privacy policy

Acenda is committed to protecting your personal information. This Privacy Policy sets out general information about how we manage your personal information and how you can contact us about this...

Boomer bank is under siege

First published in the Australian on 12 May 2025 By Anthony Keane The Bank of Mum and Dad is at increasing risk of collapse amid soaring living costs and a culture of entitlement in some families...

Advice reforms an urgent priority

This article was also published on Independent Financial Adviser on 2 June, 2025. With the election over and the Labor Government re-elected, the implementation of its financial advice reforms must be...

Putting customers first

At Acenda, we aim to be customer obsessed. It’s more than a mindset, it’s a movement. Because behind every policy is a person. A family. A future. Whether it’s helping a young family...

Working in your 20s – what you need to know

Planning for tomorrow: the financial actions you need to take in your 20s...

Dealing with divorce

Getting divorced is the second most traumatic life event you’ll ever go through – and it’s also extremely complex...

Working in your 30s - the financial reality

Planning for tomorrow: the financial actions you need to take in your 30s...