At Acenda, our priority is protecting your clients when it matters most, both now and into the future.
In 2024, we successfully supported your clients in their greatest times of need – and we couldn’t have done it without you.
By recommending us to your clients, you connected them with an insurer that demonstrates our commitment to supporting Australians from all walks of life during challenging times.
However, we are not immune to the economic trends and rising claims numbers that influence premium rates.
From 9 August 2025, we will be notifying your clients that our standard premium rates for selected products and benefits are increasing. This is necessary to ensure our customers can continue enjoying the protection and peace of mind provided by strong and reliable life insurance.
What is changing?
Following a review of our individual advised in-force product portfolios, we will be implementing standard premium rate increases across the following life insurance products:
On select products and series | |
MLC Insurance and MLC Insurance (Super)*
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MLC Protectionfirst* Lump sum
Income Protection
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Ranging 0-20% on certain Lump Sum | ||
Death Benefit | TPD | Critical Illness |
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Ranging 0-20% on Income Protection (long term only) | |
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*From 29 September 2025 MLC Insurance and MLC Insurance (Super) will be renamed to Acenda Insurance and Acenda Insurance (Super). MLC Personal Protection Portfolio, MLC Life Cover Super and MLC Protectionfirst will be renamed Personal Protection Portfolio, Life Cover Super and Protectionfirst.
Why are premiums changing?
These adjustments are driven by ongoing increases in claims incidence and duration, particularly in areas such as accidental injury (TPD), Income Protection (IP), and claims related to cancer and mental health.
We've seen a 27% rise in Income Protection claims and a 10% rise in Total and Permanent Disability claims related to mental health.3
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We've seen a 17% increase in the average amount paid for Total and Permanent Disability claims related to cancer in the past two years.4 |
The average cost of a Death/Terminal Illness claim related to cancer has gone up by 16% in the last four years.5 |
These changes align with broader industry trends and reflect the underlying cost of maintaining comprehensive cover in a constantly changing risk environment.
These adjustments are targeted and product-specific, reflecting the increased cost of providing insurance to these segments following an increase to claims and other factors.
Important updates for advisers and customers
On this date, Acenda will be providing the following: | |
24 July 2025 |
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From 9 August 2025 |
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From 23 September 2025 |
Our increased premium rates for impacted MLC Insurance and MLC Insurance (Super) will occur on policy anniversaries from this date. Please note: Your clients will receive their Annual Review Notice 45 days prior to their policy anniversary. This will detail their updated premiums. |
From 17 November 2025 |
Our increased premium rates for impacted MLC Personal Protection Portfolio (PPP), MLC Life Cover Super, and MLC Protectionfirst will occur on policy anniversaries from this date. Please note: Your clients will receive their Annual Review Notice 45 days prior to their policy anniversary. This will detail their updated premiums. |
Ways you can support your clients
Adjusting a client’s policy should always align with their current financial capacity and risk needs and the original advice strategy. Here are some ways you and your team may be able to modify your clients’ cover.
Apply an indexation freeze
Temporarily halting indexation can help manage premiums while maintaining core cover.
Reduce cover based on:
- Affordability constraints
- Revised needs analysis
- An overlap of conditions across multiple benefits.
Modify Income Protection
- Extend waiting periods.
- Shorten benefit periods.
All of the above can be completed through the Acenda Adviser Portal.
Adjust premium structure
Consider your client’s premium structures where appropriate.
Superannuation funding
When appropriate for eligible cover types (Life Cover, TPD, and IP), consider funding premiums via super to ease out-of-pocket costs.
Note: you can do both of the above through the Acenda forms page.
Review optional benefits
- Assess whether optional riders are still required.
- Review built-in affordability features that may be activated.
Reassess loadings and exclusions
- If a client’s health has improved, review the potential to remove the loadings.
- Revisit exclusions to enhance the value of the cover for the client.
From 9 August 2025, your policy anniversary report will enable you to easily identify which of your clients have received their Annual Review Notices, as these will feature their new premiums. To access this information, please log in to your Adviser Portal.
We’re here to help
We appreciate that discussions about rate adjustments have been a regular part of engaging with your clients in recent years, and that this can make retaining insurance policies challenging. We’re here to assist you in preparing for conversations about these changes. Here’s how:
Reference and supporting documents
Call us on 13 65 22, 8.30am–6pm (AEST/ADST), Monday to Friday or reach out to your Business Development Manager
Frequently asked questions
3, 4, 5 - Acenda Claims Analysis 2025, admitted claims between 2020 and 2024.