At Acenda, our priority is protecting your clients when it matters most, both now and into the future.

In 2024, we successfully supported your clients in their greatest times of need – and we couldn’t have done it without you.

By recommending us to your clients, you connected them with an insurer that demonstrates our commitment to supporting Australians from all walks of life during challenging times.

However, we are not immune to the economic trends and rising claims numbers that influence premium rates.

From 9 August 2025, we will be notifying your clients that our standard premium rates for selected products and benefits are increasing. This is necessary to ensure our customers can continue enjoying the protection and peace of mind provided by strong and reliable life insurance.

What is changing?

Following a review of our individual advised in-force product portfolios, we will be implementing standard premium rate increases across the following life insurance products:

 On select products and series

MLC Insurance and MLC Insurance (Super)*
View premium rate change document

  • Series 1. (5 September 2011 to 22 November 2015)
  • Series 2. (23 November 2015 to 8 October 2017)
  • Series 3. (9 October 2017 to 14 July 2020)


MLC Personal Protection Portfolio and MLC Life Cover Super*
View premium rate change document

MLC Protectionfirst*
View premium rate change document

Lump sum

  • Series 1 to 11. (January 1985 to February 2002 - policy numbers commencing with 5 or 7)
  • Series 12. (February 2002 to September 2004 - policy numbers commencing with 8)
  • Series 13 to 14. (September 2004 to September 2009 - policy numbers commencing with 8)
  • Series 15. (September 2009 onwards - policy numbers commencing with 8 or R1)

Income Protection

  • Series 1 to 11. (August 1987 to September 2007 - policy numbers commencing with 5 or 7)
  • Series 12. (October 2007 to September 2009 - policy numbers commencing with 8)
  • Series 13. (September 2009 onwards - policy numbers commencing with 8 or R1)
Ranging 0-20% on certain Lump Sum
Death Benefit TPD Critical Illness
  • Level premium (PPP only)

 

  • Stepped and level premium
  • Level premium
Ranging 0-20% on Income Protection (long term only)
  • Stepped premium
  • Level premium

 

*From 29 September 2025 MLC Insurance and MLC Insurance (Super) will be renamed to Acenda Insurance and Acenda Insurance (Super).  MLC Personal Protection Portfolio, MLC Life Cover Super and MLC Protectionfirst will be renamed Personal Protection Portfolio, Life Cover Super and Protectionfirst.

Why are premiums changing?

These adjustments are driven by ongoing increases in claims incidence and duration, particularly in areas such as accidental injury (TPD), Income Protection (IP), and claims related to cancer and mental health.

We've seen a 27% rise in Income Protection claims and a 10% rise in Total and Permanent Disability claims related to mental health.3

 

We've seen a 17% increase in the average amount paid for Total and Permanent Disability claims related to cancer in the past two years.4

The average cost of a Death/Terminal Illness claim related to cancer has gone up by 16% in the last four years.5

These changes align with broader industry trends and reflect the underlying cost of maintaining comprehensive cover in a constantly changing risk environment.

These adjustments are targeted and product-specific, reflecting the increased cost of providing insurance to these segments following an increase to claims and other factors.

Important updates for advisers and customers

On this date, Acenda will be providing the following:
 24 July 2025
  • We have emailed you a notification early to advise of the key updates. We encourage you to take action with your clients based on this information.
From 9 August 2025
  • Your clients will start receiving their Significant Event Notice (SEN) 45 days prior to their anniversary date*. These will include an easy-to-understand flyer that explain how life insurance works, the important role it plays, why premium increases are necessary, and how they may be able to adjust their policy to accommodate these increases. 
    *SENs will be issued 100 days prior to clients’ policy anniversary dates for the following:
  • MLC Personal Protection Portfolio (PPP) – Ex-Eagle policies only
  • MLC Life Cover Super (LCS) – Ex-Eagle policies only
  • Protectionfirst (ordinary and super). 
  • Your clients can also explore our dedicated information hub (available from August 9), which is designed to help them manage their premium and find answers to their questions.
From 23 September 2025

Our increased premium rates for impacted MLC Insurance and MLC Insurance (Super) will occur on policy anniversaries from this date.

Please note: Your clients will receive their Annual Review Notice 45 days prior to their policy anniversary. This will detail their updated premiums.

From 17 November 2025

Our increased premium rates for impacted MLC Personal Protection Portfolio (PPP), MLC Life Cover Super, and MLC Protectionfirst will occur on policy anniversaries from this date. 

Please note: Your clients will receive their Annual Review Notice 45 days prior to their policy anniversary. This will detail their updated premiums.

Ways you can support your clients

Adjusting a client’s policy should always align with their current financial capacity and risk needs and the original advice strategy. Here are some ways you and your team may be able to modify your clients’ cover.

Apply an indexation freeze

 

Temporarily halting indexation can help manage premiums while maintaining core cover.

Reduce cover based on:

 

  • Affordability constraints
  • Revised needs analysis
  • An overlap of conditions across multiple benefits.

Modify Income Protection

 

  • Extend waiting periods.
  • Shorten benefit periods.

 

All of the above can be completed through the Acenda Adviser Portal.

Adjust premium structure

 

Consider your client’s premium structures where appropriate.

Superannuation funding

 

When appropriate for eligible cover types (Life Cover, TPD, and IP), consider funding premiums via super to ease out-of-pocket costs.

Note: you can do both of the above through the Acenda forms page.

Review optional benefits

 

  • Assess whether optional riders are still required.
  • Review built-in affordability features that may be activated.

Reassess loadings and exclusions

 

  • If a client’s health has improved, review the potential to remove the loadings.
  • Revisit exclusions to enhance the value of the cover for the client.

From 9 August 2025, your policy anniversary report will enable you to easily identify which of your clients have received their Annual Review Notices, as these will feature their new premiums. To access this information, please log in to your Adviser Portal.

We’re here to help

We appreciate that discussions about rate adjustments have been a regular part of engaging with your clients in recent years, and that this can make retaining insurance policies challenging. We’re here to assist you in preparing for conversations about these changes. Here’s how:

Reference and supporting documents

Call us on 13 65 22, 8.30am–6pm (AEST/ADST), Monday to Friday or reach out to your Business Development Manager

Frequently asked questions

  • Premiums, products, and pricing
    1. Why are we increasing our standard premium rates?

      Increases to our standard premium rates are a result of ongoing increases in claims incidence, as well as our customers taking longer to return to health once on claim. They are targeted and product-specific, reflecting the increased cost of providing insurance to these segments following an increase to claims and other factors.

      The changes align with broader industry trends and reflect an overall increase in the costs of providing comprehensive life insurance cover in a constantly changing risk environment.

    2. Which products are impacted?

      Following a review of our individual advised in-force product portfolios (outlined below), we’ll be implementing the following premium increases across our life insurance products:

      MLC Insurance and MLC Insurance (Super) – from 29 September 2025, MLC Insurance and MLC Insurance (super) will be known as Acenda Insurance and Acenda Insurance (Super).

      Repricing will occur on policy anniversaries beginning after 23 September 2025.

      • Series 1. (5 September 2011 to 22 November 2015)
      • Series 2. (23 November 2015 to 8 October 2017)
      • Series 3.  (9 October 2017 to 14 July 2020).

      MLC Personal Protection Portfolio (PPP) and MLC Life Cover Super (LCS) - from 29 September 2025, MLC Personal Protection Portfolio and MLC Life Cover Super will be known as Personal Protection Portfolio (PPP) and Life Cover Super (LCS).

      Repricing will occur on policy anniversaries beginning after 17 November 2025.

      MLC Protectionfirst - from 29 September 2025, MLC Protectionfirst will be known as Protectionfirst.

      Repricing will occur on policy anniversaries beginning after 17 November 2025.

      Lump Sum
      • Series 1-11. (January 1985 to February 2002 – policy numbers starting with 5 or 7)
      • Series 12. (February 2002 to September 2004 – policy numbers starting with 8)
      • Series 13-14. (September 2004 to September 2009 – policy numbers starting with 8)
      • Series 15. (September 2009 onwards – policy numbers starting with 8 or R1).

      Income Protection
      • Series 1-11. (August 1987 to October 2007 – policy numbers starting with 5 or 7).

    3. How much will the premiums increase?

      Premium increases will vary depending on the product and benefits selected – some may increase by up to 20%. Your client’s Annual Review Notice will inform them of the adjusted premium. The ARN also includes any adjustments for the following year’s premium due to increases in their benefit amount as a result of “inflation-proofing” (or Consumer Price Index (CPI) increases), if they have selected this option, and age-related rate changes.

    4. Important dates

    5. Changes to premium rates

      When we issue your clients’ policy, we provide a policy schedule that sets out the premium for their first period of cover. The premium they pay is determined by a set of standard premium rates. The standard premium rates are not guaranteed to stay the same. Your client’s premium can change for a number of reasons, including due to a change in the standard premium rates we use.

      We set our standard premium rates to cover expected future claims costs for the group of customers we insure, meet our other costs of doing business and to include a reasonable margin for providing insurance cover to your clients.

      We regularly review our standard premium rates to ensure they remain appropriate, and if we increase these then your clients’ premium will also increase.

      When we review our standard premium rates, we will look at factors including the following:
      • For expected future claims costs, factors can include recent claims experience, or industry trends which show a likely increase in the future cost of claims;
      • For other costs of doing business factors can include changes to tax, government or other mandatory charges, the cost of reinsurance, the costs to meeting compliance and regulatory requirements, the distribution costs, and changes to business operating expenses;
      • For reasonable margins in providing insurance cover, factors can include changes to the economic environment, such as interest rates, inflation rates and market return, or the achievement of a fair shareholder target return for the commercial risks taken in providing insurance.

      When we make changes to our standard rates, we will always act reasonably and with utmost good faith, and any changes will be applied consistently for policies of the same kind. This means your client’s policy will not be singled out for a change in premium rates.
     
  • Accessing client listing

    How can I learn more about the impact these increases will have on my clients?

    1. Access your clients’ Annual Review Notices

    From 9 August 2025, your clients’ Annual Review Notice (ARN) will notify them of their new premium(s). Your policy anniversary report will enable you to easily identify which of your clients have been notified of their new premiums. To access this information, please log in to the Acenda Adviser Portal.

    Please note that this listing will only show clients who have received the ARN in the last 45 days.

    2. Client report without premium increase details

    To see which of your clients are impacted, simply log in to your Adviser Portal.

    Download a client report into Microsoft Excel – this will allow you to filter according to product type by selecting MLC Life Insurance, MLC (Super), MLC Personal Protection Portfolio, MLC Life Cover Super, or MLC Protectionfirst.

    Please note that this report will not reflect any new premiums or premium rate increases. Your client’s Annual Review Notice will inform you and your client of the new premium they will pay after their policy anniversary.

  • Supporting your clients

    1. Can my client access wellness and recovery support through Vivo?

    Vivo gives every Acenda-insured client access to expert wellbeing support from the moment their cover begins - no claim required. It’s extra value without adding to the premium.

    At any time, your clients and their family can confidentially seek medical opinions from specialists, receive mental health assessments from psychologists, or work with exercise physiologists and dietitians on fitness nutrition plans. This support is also offered to you and your staff free of charge. It can be accessed online or by calling 1300 163 053.

    For your clients with disability cover, Vivo also offers tailored recovery care options for when injury or illness makes it hard to stay at work or if they need support returning to work.

    This support is available with or without a claim. Enquiries can be sent to support@vivowellbeing.com.au.

    You can explore everything Vivo has to offer at vivowellbeing.com.au

    2. My client is currently facing financial hardship. Is there any support available to them?

    We understand that financial challenges can arise. Support options may be available to your clients, including pausing cover in some instances or exploring adjustments that reduce premiums.

    Alternatively, please advise your clients to get in touch with our Insurance Specialists on 1300 450 316 between 8.30am and 6pm (AEST/AEDT), Monday to Friday.

    3. Will Acenda contact my clients directly?

    We will issue your clients with a Significant Event Notice (SEN), which will include a supportive flyer that’s designed to help them understand this change. We will also create a landing page that explains the situation further.

    In cases where we determine there is a high risk of cancellation, our skilled Insurance Specialists may reach out to your clients to mitigate this risk on your behalf. However, this outreach will be limited, and we expect that your clients will contact you.

    As part of our standard process, your client will also receive the Annual Renewal Notice.

    4. Where can I find more information?

    • Please call us on 13 65 22, 8.30am–6pm (AEST), Monday to Friday
    • Speak with your Business Development Manager
Sources: 1, 2 - Claims data is derived from Acenda Claims Analysis 2025.
3, 4, 5
 - Acenda Claims Analysis 2025, admitted claims between 2020 and 2024.